ABOUT US

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 Y+X Entertainment is a multi-dimensional entertainment group committed to creating impactful, story-driven experiences across film, television, live events, and emerging media.

Our Mission
To build stories that awaken light, spark imagination, and nourish the soul.

Our Vision
To unlock possibilities, create a lasting legacy, and illuminate the world through purposeful entertainment.

Why “Y+X”?
“Y” stands for the question “Why” — a reminder of our calling to create not for vanity, but for meaning.

“X” represents the unknown, the infinite, the miraculous possibilities yet to be discovered.

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Y+X Entertainment: Lumiverse Cultural Manifesto

  

• Lumi- → 来自 lumen（光）

• Miracle 奇迹 → 拉丁语是 miraculum

• -verse → 来自 universum（宇宙）​

 

We are dreamers.

We are builders.

We are guardians of light.

In a world clouded by noise, we seek the silent pulse of wonder.

In a culture saturated with distraction, we call back the yearning for truth.

We believe that every story is a seed — planted not only to entertain,

 but to awaken, to heal, to build bridges across unseen worlds.

We believe that light — real, radiant, resilient — can cut through darkness.

That miracles — quiet or wild — are not rare, but waiting to be revealed.

At Y+X, we build not just films, series, concerts, or experiences.

We build a Lumiverse — a living, breathing constellation of creations, stitched together by faith, beauty, courage, and imagination.

Each project is a star.

Each artist, a bearer of flame.

Each audience, a participant in the unfolding of wonder.

We stand at the crossroads of art and spirit, of vision and action, of East and West, of what has been and what could be.

We are the architects of a Lumiverse — a universe of light and miracles.

 

 

Join us.

Plant the seeds of hope.

Kindle the fires of wonder.

Awaken the sleeping miracles waiting in every heart.

Y+X Entertainment Unlocking Possibilities. Creating Legacy. Illuminating the World.

(Internal Use: Written by Vivian Yin, Founder of Y+X Entertainment..)

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Founder’s Legacy​

Vivian Yin – A Legacy of Storytelling, Strategy, and Impact

Before founding Y+X, Vivian Yin built an extraordinary career in global entertainment — shaping iconic IPs and redefining cross-cultural storytelling.

 

Selected Highlights:

• Executive Producer of World’s Got Talent — Winner, Best Non-Scripted Entertainment, Asia Academy Creative Awards (2019)
• Creator & EP of Sing My Song — China’s first original music format successfully adapted in 6 international markets
• Chief Cultural Content Officer at Fosun Tourism — Led cultural strategy for Atlantis Sanya and global IP partnerships
• Senior Executive at FremantleMedia — Spearheaded world-class format localization and IP creation in Greater China
• Advisor & Board Member for global industry groups (FRAPA, NATPE)
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Awards & Recognition:

• Twice named “Top 20 Most Powerful Women in Global TV” by The Hollywood Reporter
• Winner of Asia Academy Creative Award, Starlight Award, China Charity Award
• Juror at Cannes Lions International Festival of Creativity
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Today, Vivian leads Y+X with a higher calling:
To build a Lumiverse — a constellation of light, stories, and miracles that illuminate hearts around the world.

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