​"Beyond The Gold Rush: What's New in Vertical Storytelling"
  

Speakers

​- Vivian Yin, CEO Y+X Entertainment Group & LumiView US/China

- Stephen Liu, CFO, NetShort

- Jay Blumenfield, CEO, Jay & Tony Show Productions

​

Vertical storytelling has evolved far beyond a fast-growing content format. What began as the microdrama boom is rapidly maturing into a global entertainment ecosystem, with platforms, studios, producers, technology providers and brands all competing to define its next chapter.  This candid conversation brings together industry leaders to separate hype from reality: what production models are proving sustainable, how platforms are evolving beyond volume, where premium IP and brand-funded storytelling fit into the picture, and how AI is reshaping workflows without replacing the creative fundamentals that keep audiences watching. Most importantly, we'll explore what the wider entertainment industry still gets wrong about vertical storytelling, and what it will take for the format to become a lasting part of the global content business.​​​

August 11, 2026:  Y + X Entertainment Group announced that more than 50 authors and screenwriters, several New York Times bestsellers, have joined the growing LumiCreator network supporting LumiView, the company’s upcoming premium vertical IP platform. Rather than treating creators simply as sources of content, LumiCreator is built around a creator-aligned model intended to preserve the distinctive identity of each story while helping selected works grow beyond the page into premium cinematic series and larger, expandable story worlds.

​

Select International Media Coverage:

​

- Broadcast UK - LINK

- Prensario Lat Am - LINK 

- Señal News - LINK 

- VideoAge - LINK 

​

​

​

​